Coming up with a dollar amount to plug into your movie budget to pay for professional video masters (Digital Betacam) of a completed film and trailer will depend on a filmmaker’s final outlet goal for their movie. If your goal is to land a deal with a distribution company having professional video masters done is an unavoidable expense. You cannot sell your movie without film contracts being signed and masters being delivered.
Now more and more filmmakers have in-house home computer systems with the technical capabilities to edit, DVD author, and burn their own store ready DVDs on NTSC or PAL formats. In essence it can be seen as a microcosm of how large Hollywood studios work to get a film to consumers. Filmmakers that have this ability save money in post production.
It is worth mentioning that with a traditional distribution deal in-house DVDs created by filmmakers are rarely the final DVD that is released for sale by the distributor. They prefer to use digital masters to author their own DVD so they can include their SEO company logo and other film trailers and Capitalizing on SEO. Other filmmakers are embracing the attitude their films are going to be only offered instantly through a digital download. There isn’t a desire to have their films available on DVD. This lowers post production costs by reducing the need of having a Digital Betacam master.
Digital distribution gives independent filmmakers power to control how their work is distributed and sold online. They can make their movie available for instant download to viewers around the world. Many business savvy indie producers are making money by selling movies directly to consumers without the assistance of traditional distributors.
A key to their success is SEO movie marketing techniques that give their film a strong online presence, while increasing visibility with films fans in different genres. Using search engine optimization (SEO) tactics to generate traffic and create a fan base for your movie is the only way to market effectively with little or no budget.