I will show some logos of the most famous film studios of Hollywood and how they were created. Images that when we are short at the cinema or at home watching TV and they appear always have some kind of association and most times deep in thought, well let me at least watch the beginning of the movie because it must be good.
Have fun with: “The History of the logos of big companies…Hollywood Studios.”
The first movies had only one card with the name of the producer, its logo and sometimes a sentence about the copyright. With the emergence of independent producers, by 1909, the opening credits have evolved, going to also appear the names of actors and, later, directors, cinematographers, screenwriters, and others. By this time, get in the habit of separating the logo of the producer of other claims, that gaining a proper space at the beginning of each movie.
It is also around this time, the first logos appearing on the move, unlike other designs that were. Those were more complicated to produce and had to be recreated for each film produced, which became very expensive (at the beginning of the twentieth century, each studio produced, on average, about 100 films per year). To solve the problem, the logo design tips was shot once, copied and placed at the beginning of the first reel of each film. A practice that continues to this day. With the advent of sound movies, studios and sound added fanfares to their logos, as was the case of 20th Century-Fox and RKO Radio Pictures.
Know then, the stories of the logos of the most charismatic Hollywood studios.
Metro-Goldwyn-Mayer: Of all the logos, the Metro-Goldwyn-Mayer is the best known and most charismatic of all, one of which suffered less change over the years. Its origin dates back to 1918 and was created by publicist Howard Dietz for Goldwyn Pictures. The version of the logo, as we know, was used in 1925 to the new name of the studio, Metro-Goldwyn-Mayer.
Although over the years have been filmed several versions of Leo (which became known by the name the mascot of the studio), none has substantially changed the logo, even when filmed in Cinemascope version.
In 1966 and following the fashion of the time, the charismatic lion was replaced by a stylized image, but an outcry from fans and shareholders took the administration back from the studio, keeping up to the old days.
20th Century Fox: While not as charismatic as the Metro-Goldwyn-Mayer, the logo of 20th Century-Fox is also one of the best known brand names in Hollywood. Created by artist Emil Kosa, Jr. in 1933, to 20th Century Pictures, the studio’s logo has a strong point of the fanfare that accompanies it and which was created by then-music director of United Artist, Alfred Newman.
In 1935, 20th Century Pictures merges with the Fox Film Corporation and Kosa redesigns logo to incorporate the name of the new company: 20th Century-Fox. During this decade, the logo has not changed much and only with the version in Cinemascope (20th Century-Fox was the first studio to have a color version of their logo) is that it suffers its first major change, again by Kosa: the building is redesigned and the background becomes a twilight.
During a short period in the early ’70s, the movies the studio failed to present its brand image, but, as has happened with Metro-Goldwyn-Mayer, the administration also backed the decision, before the protests admirers and shareholders.
In 1994, we performed the current computerized version, and although the different versions over the years, the fanfare was almost always the same created by Alfred Newman.
Columbia Pictures: The “Lady Columbia”, the personification of America, first appeared in 1924 and was inspired by a debutante in a poster propaganda against Germany. While many actresses have, over the years, said it served as a model for the logo, the truth is that neither the studio itself has records of the proceedings.
In the logo that appears at the beginning of the movie It Happened One Night (1934), “Lady Columbia” comes wrapped in a toga holding a torch and with the American flag around her. In this version, the letters come from the studio already carved capitals, the background is black and you’re just standing.
Five years later, a new version of the logo appears with the movie I ask the Word (1939) and is now very different: “Lady Columbia” appears on top of a pedestal, his figure is more elegant, the American flag is less visible, cloud replaces the previous black background and the word appears only Columbia.
Over the following decades, the logo suffers many touches, but nothing to change significantly. In 1976 gives it the largest changes of the logo with the “Lady Columbia” to disappear altogether and replaced by a drawing of the rays of the torch.
In 1982, Coca-Cola purchased the studio and seven years after the “Lady Columbia” returns as brand image, more curvy than ever, with those who say that the silhouette of the lady was like a bottle of Coca-Cola.
With the purchase of the studio by Japan’s Sony, the device returns to its origins with a classic image, but updated to modern times. As a curiosity it should be noted that this final version of the face, although based on American model, is a composite computed.
Paramount Pictures: The Paramount mountain is the logo of the oldest studios in Hollywood, having been chosen by the creator of the company in 1914. However, the first movie where you can see the logo alone and in all his greatness is in the film Wings (1927), curiously the first to win an Oscar for best picture.
Over the decades, the Paramount Pictures logo has undergone changes, the most important in 1953 when the studio made a version for panoramic screens, the artist Jan Domela created a mountain bigger, more colorful and with more scenery around you.
Between 1954 and 1956, the logo won a fanfare, this version has been shown only with the films produced in the system VistaVision. In the 70’s, the logo gets a stylized and in 1987 it created the computerized version, the 90th anniversary of the studio.
Warner Bros: The origin of the Warner Bros logo lost in time and one of the first movies where you can see the shield is in the movie Jazz Singer (1927), the first sound film in cinema history.
Although its many changes over the decades, the shield has always remained as the brand image of the studio. The exception was the early 30s, when the shield was replaced by flags, but returned in 1935. Accompanying the many changes the company’s corporate, logo, keeping the shield was modified to reflect the different company names: from the Warner Bros W7. – Seven Arts to the simple “W” from Warner Communications.
RKO Radio Pictures: RKO is the oldest film studio operation and occupies a unique place in cinema history.
The symbol of RKO was created in 1929 by Linwood G. Dunn, who recreated a miniature of the logo (an antenna on top of a spinning globe) and filmed through glass walls where they had been drawn clouds. Since the first version of the logo that you can hear the famous sounds of Morse code “A Radio Production.”
Since then the logo has remained virtually the same, and that was the least changed over the years. In 1994, the new owners of RKO produced a computerized version of the logo, but this new version no longer has the sound of morse code.
Universal Pictures: The disappearance over the years many of the early films in cinema history, does not know when the Universal Pictures logo was first used. However, there are records of the existence of a company’s logo in advertising of the ’20s and that it will have been used in films of this decade.
The first version is known that the logo is a globe made of plastic, surrounded by stars and with a plane ride around. This version, where you can hear the sound of the plane, have been produced with the advent of sound, just see it being possible in films of the early 1930s.
Over the years, and in order to follow the many technological innovations, the company logo was being updated, especially with versions in color, Cinemascope and, more recently, a version computoadorizada, although the version with the plane has only been produced in black and white. To celebrate its 75th anniversary, the studio produced in 1989, a version that used only in the movies distributed in that year and included a summary of all previous versions.
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